So what do you do when . . .

you discover one of you ancestors was a former Ukrainian Vodka Distillary owner….

Well if your Dan Edelstyn, you get the next flight to the Ukraine to learn more about how his great-grandfather’s vodka distillery seized during the  Bolshevik Revolution of 1917, you hunt down the village that is home to this long lost distillery and along the way film the adventure.

But suppose that’s not enough, suppose you find that the distillery is still there but on the verge of closing, thus rendering a large chunk of the villages populace out of work, most people might just get on the next flight home with there curiosity about their family history satisfied, but then again those people aren’t Dan, who decides that maybe just maybe he can turn around the fortune of the village and the family’s former distillery, so how does he do this, he decides to start producing Vodka again, a vodka that resonates with  history Zorokovich 1917 Vodka . . . and so the adventure begins . .

First Dan has to find companies that are willing to believe like he does that there is a market out there for a new vodka, one of the earliest to take an interest is Babelgumwhich has helped finance the film he’s making about the distillery and is hosting it on there website, he also meets with one of the biggest Ad Agency’s Saatchi and Saatchi to discuss ways to market this new Vodka . .

Dan’s also set up a Vodka club, whereby members invest £50, which helps pay towards the filming costs, this little donation also gets you a credit on the eventual theatrical release of the film he’s making of his adventures, but not only that you also get  a pair of tickets to one of the premiers, and an actual bottle of  vodka from the distillery. . .  might have to see about investing myself come payday 🙂

But instead of me telling you how he’s progressing in his adventure why not follow him yourself on Babelgum, to start you off I’ve posted the first part of his adventure

If you enjoyed this episode of his adventure more can be found here , a new one is posted every couple of day’s so keep checking back to see how Dan and his Vodka’s getting one, eventually the whole series of episode will be combined as a documentary that will be appearing on More4 later this year, so this is a chance to see the whole thing as its being made.

You can also follow Dan’s adventures via his blog My Vodka Empire & also his Twitter account danedelstyn.

I’ve managed to acquire some of the early samples of this family vodka and I can say its not a bad little number, though I’d recommend chilling it first as this seems to enhance the overall feeling you get from drinking it, which is a smooth sweet taste with a slight burn to the back of the throat, which you’d expect from a vodka, all in all its a very smooth drink and I’ll be watching out for it when it hits the shelves.

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